The Beginning
Our father Kumar Shah has been an avid trader in the diamond industry since the 1980s, his experience & connections with our clients in South East Asia, Europe & the Middle East have helped us grow & gather knowledge & insights about the global trends. Second Generation entrepreneur Vishal Shah not only grew the diamond trading business over a decade but he also decided to pursue his passion Jewellery in 2015. Being a brand enthusiast & a passionate traveller he always had an eye & keen interest in design & detail. He always realised there was a huge gap in the pricing of jewellery amongst the high end branded jewellery stores and private jewellers. The sum his friends and family paid for fine jewellery in return for poor quality diamonds infuriated him, so he decided to pursue his passion & bring in a change by founding Diamond Insights; where he planned to educate his clientele all about diamonds, coloured gemstones while offering an exquisite collection of fine jewellery with a value proposition.
The Journey
Two diamond jewellery enthusiasts, Vishal and Raj Shah, one strong mission: make fine jewellery & natural diamonds of the highest standards accessible to all at their leanest price. On learning that his younger brother, Raj, too had a discerning eye for diamonds, Vishal roped him in as our co- founder in 2019 & it was amidst the pandemic the duo innovated to set-up a full e-commerce website to give back diamond lovers across the globe access to luxury jewellery at never before prices unlike any other. After tasting success in India & realising that their designs were being accepted well & in good demand worldwide through their website, the duo decided to take their designs to the United States of America & have successfully ventured into wholesale & bulk supply of jewellery to retailers all across America & also created new points of sales expanding into the Middle East & Europe.
Our Philosophy
We let our Diamonds, Jewellery & our service speak for itself. As a close knit bunch of trendsetters and craftsmen, we spend our time gathering insights & experience to bring you only the best hand-picked natural diamonds, and high jewellery for your money’s worth. Being digital first, we ensure our team is always there for you 24X7, so you can sit back and access fine jewellery whenever and wherever you want. Our philosophy is to maintain our customers Trust, by delivering only the best quality products that showcase our impeccable Craftmanship.
Our Pricing
Headquartered at the hub of the world diamond capital in Mumbai India, which also manufactures 95% of the globe’s diamonds gives us the advantage of accessing and providing the best quality in diamonds. We source our diamond supplies from the top manufacturers in the industry with ethical practices & supply chain, invest in a sizeable sample- line stock, and work on a made-to-order model. Our diamond & coloured gemstone polish trading model across the globe keeps us up to date with the best prices & this helps us channel our jewellery production process to garner only quality offerings. Since we make our jewellery in our factory without overstocking, you will always be in the win-win situation - never overpaying heavy margins nor getting misled by seasonal discounts.